How Fail Rate and Failed Order Value affect my Account Score
Updated February 18, 2026
Fail Rate and Failed Order Value are reliability metrics that may limit how high your Account Score can rise as your selling activity grows.
Fail Rate
Fail Rate measures the percentage of unsuccessful orders over the last 30 days.
- With low order volume, Fail Rate may be shown for reference only.
- As order volume increases, Fail Rate may apply a score ceiling.
- Your Account Score may be capped at 100, 80, 60, or 34.
A score ceiling means your Account Score cannot increase beyond the capped level, even if your daily performance is strong.
Failed Order Value
Failed Order Value is the total value of orders that fail to be fulfilled.
- When Failed Order Value reaches ฿200,000 in a single day, a penalty is applied.
- As a result, your Account Score is immediately capped at 34, and your account status changes to Restricted, limiting selling to Ready-to-Ship (R2S) listings only.
💡 Tips: Reducing failed orders helps lower your Fail Rate and supports automatic recovery of your Account Score over time.