What is SASOM LIVE?
Updated May 13, 2026
SASOM LIVE is a real-time shopping feature where hosts showcase and sell authentic products to buyers through real-time video.
Viewers can watch, interact, and place orders directly as the host presents products live.
How is LIVE shopping different?
LIVE shoppings gives you access to exclusive benefits such as:
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LIVE-exclusive products
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Limited-time offers & discount codes
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Real-time interaction with host
Learn more about How to find and join a LIVE show and How to watch and buy during a LIVE show.
Note:
✳ Every product purchased on LIVE is authenticated by SASOM before it reaches you.
✳ Limited-stock items are available on a first-come, first-served basis.